What a CMO costs
Starter and Pro price against an SEO or content-strategy retainer. Advanced and Agency price against a fractional or in-house CMO. What changes between plans: prompts tracked, AI models checked, plan depth, and whether our Coding Agent ships the fixes for you.
Tier · what it replaces · what you pay
Trial
Free7 days
Kick the tyres — one project, one prompt, three models. Limited runs.
Starter
€249/ month
Comparable to a €600–1,200/mo starter SEO retainer for AI-search visibility. 50 prompts, daily runs across 3 AI models.
Pro
Most picked€499/ month
Comparable to a €1.5–2.5K/mo content strategist plus an AI-monitoring stack. 100 prompts, 4 AI models, strategy plans + 20 briefs / month.
Advanced
€999/ month
Comparable to a €2.5–4K/mo agency-lite engagement — research depth, not execution. 10 projects · 500 prompts · 60 runs/month · 75 briefs · all 5 models. You hand the briefs to a writer.
For agencies
The rest of this page sizes against an in-house CMO. This tier doesn't — agencies aren't replacing themselves, they're kitting out the team. Shared brief credit pool across every client, per-client caps, agency roll-up dashboard, REST API + MCP connector. Bring your own Anthropic / OpenAI / Perplexity keys (we bill zero markup on AI usage) or opt for managed-usage flat billing.
Eight things buyers ask before signing
What counts as a run?
A run checks every active prompt × every selected model once. With 50 prompts and 3 models, one run = 150 AI queries. Every paid plan includes daily runs (30 per month).
What's a brief credit?
One brief = one action-plan-to-deliverable flow. A tailored content brief + draft output. Credits refill monthly. Starter: 5 / mo, Pro: 20 / mo, Advanced: 75 / mo.
What's the difference between action plan tiers?
Gap insights (Trial / Starter): the analyst identifies which prompts you're weak on and why. Strategy (Pro): + a strategist who prioritises your moves by effort and impact. Full (Advanced): + a brief writer that generates the actual content briefs and draft copy you can hand to a writer.
Can I bring my own Anthropic / OpenAI keys?
Yes on every paid plan. Upload keys in Settings — your AI spend lands on your own card. Agency tier ships with BYOK as the expected default.
Which AI models are supported?
ChatGPT (GPT-4.1), Claude (Sonnet/Haiku), Perplexity (Sonar), Gemini (2.5). Microsoft Copilot and Grok are available on Advanced and Agency tiers. Google AI Overviews coverage ships when we sign off on the scraping contract.
How does data residency work for the Irish market?
We're a Dublin-based operator. Supabase EU region, Vercel's Dublin edge, all AI calls logged to our Irish Anthropic account. GDPR compliance is table-stakes.
Do you offer annual billing?
Yes — save 15% on any paid plan when billed yearly. Toggle to Annual on the pricing cards above. Annual subscriptions are billed upfront for the full year and can be cancelled at renewal.
Can I cancel any time?
Monthly plans: cancel in Settings → Billing, takes effect at the end of the current cycle. Annual plans: cancel before renewal, no mid-year refunds. No claw-back on credits consumed.