For agencies
A shared credit pool across every client. Per-client caps so one account can't blow the budget. A single roll-up view of who needs attention this week. Plus the REST API + MCP server, so you can pipe visibility into your own stack or ask Claude about client performance in-chat.
What you get
One credit pool for every client
Bulk-buy briefs at a better rate. Spend them anywhere you need this month, not per-project quotas that don't match how agencies work.
Roll-up dashboard
Every client in one view — visibility score, open gaps, last-run date, trend sparkline. Click through to the full project when you want detail.
Gap-aware brief generator
Every client gap gets a tailored brief — editorial pitch, community reply, directory submission. Hand it to your content team or the CMO.ie polish queue.
REST API + MCP server
Pipe visibility into Looker, Sheets, or Claude itself. Scoped tokens per client, rate-limited, documented.
Per-client caps
Ring-fence each client's credit usage so a demanding account can't drain the pool mid-month. Adjustable any time.
Built in Ireland
Howl.ie ships and maintains this product. Local support, Irish-market prompt defaults, no transatlantic Slack handoffs for a bug fix.
Pricing
Unlimited projects, prompts, and competitors across every plan — credit pools are the only thing that varies. Every tier supports Bring Your Own Key so your Anthropic / OpenAI / Perplexity spend lands on your own card, not ours — perfect for agencies with client-billable AI budgets. If you prefer simple flat billing, we charge managed-usage fees to your payment method.
Starter
€999 / month
100 briefs / month
For small agencies managing 3-5 client brands.
Growth
€1,499 / month
250 briefs / month
For agencies running AI-search tracking as a live product line.
Scale
€2,499 / month
600 briefs / month
For agencies running 15+ client brands and resale.
Annual commitment unlocks a 15% discount on all tiers. Custom pricing for >1,000 briefs / month — talk to us.
How it works
Spin up a project per client.
Each project carries its own brand profile, prompt library, competitor set, and country defaults. Share the exact same URL with client stakeholders — they see only what you want them to see.
Track the AI queries that matter to each client.
AI-generated suggestions by sector and country (Ireland, UK, US, DE, FR). CSV bulk upload when you already have a prompt library from a parent strategy doc.
The roll-up dashboard tells you where to look.
Every Monday morning, one page tells you which clients dropped, which have fresh gaps to act on, and which are due for a new brief.
Act in one click — or export the data and run it through your stack.
Click "Act on this" on any gap and get a tailored brief in 30s. Or use the REST API to feed visibility into Looker, Data Studio, or a Slack digest.
Book a 30-minute walkthrough. We'll spin up a live project with three of your actual clients (or fake ones if you prefer), run the visibility check, and show you the roll-up + a real gap brief before the call ends.